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Funke Dig­i­tal

App mar­ket­ing for TV pro­gram apps

Problem 

Get more users to down­load and reg­u­lar­ly use TV apps

The com­pe­ti­tion for new users in the app stores is huge and the range of apps for TV pro­grams is extensive.

The chal­lenge: reach­ing the top spots for impor­tant key­words such as ‘Fernseh­pro­gramm’ (TV guide) in app stores, as well as reg­u­lar­ly gain­ing new users in the fierce­ly com­pet­i­tive mar­ket of TV guides!

Solution 

All facets of app marketing
  • App­store Opti­mi­sa­tion (ASO)
  • Review man­age­ment for the TV pro­gram apps of Funke Medien
  • Imple­men­ta­tion of install campaigns
  • In-​app mea­sures for reg­u­lar use of apps
  • Upselling in paid con­tent through in-​app fea­tures and campaigns
  • Project man­age­ment accord­ing to Kan­ban: direct coop­er­a­tion with the var­i­ous Funke teams and exter­nal developers

Result 

More installs, more pur­chas­es, high­er rat­ings — and more users!
  • Increase in the num­ber of users 
    • TV Dig­i­tal, TVdi­rekt, HÖRZU, ON AIR and Klack in the top 15 of the IVW * accord­ing to page impres­sions for the cat­e­go­ry ‘Enter­tain­ment’
  • More pay­ing users in sub­scrip­tion mod­els through upselling
  • More down­loads via top ranks in the App Store / Play Store
  • Place­ment in the first three spots in the App Store for the key­word ‘Fernseh­pro­gramm’ (TV guide)

*Sep. 2021

Benefits 

Sus­tain­able suc­cess for Funke Apps
  • Increase in app use
  • Increase in adver­tis­ing rev­enues through con­stant optimisation
  • Increase in paid con­tent rev­enues through effec­tive sales and mar­ket­ing measures
  • Sat­is­fied users and good reviews thanks to com­pe­tent and con­tin­u­ous review man­age­ment and support
  • Relief of inter­nal resources
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Anja Viss­ch­er

4millions GmbH

hello@​4millions.​de
040 36881345 – 0
Ham­burg, DE 

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